by The MLE Agency | Oct 11, 2018 | Social Media Marketing, Strategic Marketing
This summer, Facebook Ads metrics underwent some changes. Eleven of its metrics were deemed “redundant, outdated, not actionable or infrequently used,” and were removed from the platform. But if you were using any of these metrics to understand your...
by The MLE Agency | Sep 18, 2018 | Business Owners, Strategic Marketing
Custom Audiences and Partner Category targeting have been some of the most prevalent features in Facebook’s Ad Targeting services. These targeting features will be undergoing a big overhaul thanks to the recent security concerns over users’ data. The...