by The MLE Agency | Oct 23, 2018 | Business Owners, Strategic Marketing
When business owners begin to construct a marketing strategy, it’s not uncommon for them to focus on what they instinctively feel will work best. But unless a person running a business has solid marketing experience, those instincts can lead to ineffective practices...
by The MLE Agency | Oct 11, 2018 | Social Media Marketing, Strategic Marketing
This summer, Facebook Ads metrics underwent some changes. Eleven of its metrics were deemed “redundant, outdated, not actionable or infrequently used,” and were removed from the platform. But if you were using any of these metrics to understand your...