by admin | Nov 19, 2018 | Business Owners, Social Media Marketing, Strategic Marketing
A Beginner’s Guide to Facebook Advertising That Converts Almost 70% of adults in the U.S. now use Facebook. If you own a business and you’re not advertising on Facebook, you’re missing a huge opportunity. But you need to do more than place ads. You...
by The MLE Agency | Oct 23, 2018 | Business Owners, Strategic Marketing
When business owners begin to construct a marketing strategy, it’s not uncommon for them to focus on what they instinctively feel will work best. But unless a person running a business has solid marketing experience, those instincts can lead to ineffective practices...
by The MLE Agency | Oct 11, 2018 | Social Media Marketing, Strategic Marketing
This summer, Facebook Ads metrics underwent some changes. Eleven of its metrics were deemed “redundant, outdated, not actionable or infrequently used,” and were removed from the platform. But if you were using any of these metrics to understand your...
by The MLE Agency | Sep 25, 2018 | Social Media Marketing, Strategic Marketing
Social media has become one of the key marketing tools for businesses large and small across the world. 71% of people who have had a positive experience with a brand’s social media accounts will likely recommend that brand to others in their sphere of influence....
by The MLE Agency | Sep 18, 2018 | Business Owners, Strategic Marketing
Custom Audiences and Partner Category targeting have been some of the most prevalent features in Facebook’s Ad Targeting services. These targeting features will be undergoing a big overhaul thanks to the recent security concerns over users’ data. The...
by The MLE Agency | Sep 11, 2018 | Business Owners, Strategic Marketing
Google recently exceeded $100 billion in annual sales for the first time in its 20-year history. The company brought in $110 billion in a single year, topping the $90 billion in sales it boasted in 2016. The company owes much of this success to its ad platform....