Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
[/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!
If you’re new to social media management, knowing the basics can go a long way. Here’s everything you need to know about managing your social media presence.
Did you know that almost 90 percent of all businesses use social media for marketing?
That’s a lot of social media! Are you one of them? If not, the times they are a changing, and you need to get a move on it!
Even if you already have social media, managing your accounts can be difficult. How do you gain followers? What do you post? There are many questions that need answers.
Lucky for you, we’re going to break down what you need to know about managing your social media. With our tips, you’ll be the next social media guru.
Read on to learn more!
Pick Your Tone
Imagine if a money management firm shared Nicholas Cage memes on its social media. What would the consequences be?
- They would look unprofessional
- People would get confused
- They might lose followers and respect
- Potential clients could go somewhere else – Who wants an unprofessional money management firms?
When you’re on a social media site, you are your company. Even if you delegate the job to an intern, that intern will be the voice of your company online.
Of course, there are horrid outcomes from social media. But picking your tone well can also mean that you get more business.
Take Wendy’s for example. As a fast food business, they don’t take themselves too seriously. They’re often cutting up with other tweeters, making jokes online, and getting into beef (pun intended) with McDonald’s.
No matter what you do, make sure your tone reflects your company’s values and principles. A general rule of thumb is that it should sound like the way your employees speak to customers.
Pick Your Social Media Sites
As a business just starting out with social media, you do not need to be on every single social media channel. In fact, that’s probably a bad idea.
You want to target your work to just a handful of different pages. This way you can make sure that you’re doing a good job on the sites you are on. A bad social media site will do more harm than not having one at all.
Consider what sites your buyer persona uses for social media. If they’re older, chances are they’re at least on Facebook. But if they’re younger, they’ll probably be on Instagram and Twitter.
If you’re a B2B business, you should definitely be on LinkedIn. Many business owners use these throughout the day.
After you get a few good sites down, then consider growing to other sites. But keep in mind that there are only a few sites that are worth your time as a business. Odds are that you won’t need a MySpace or a Tinder account.
Set Realistic and Actionable Goals
When you’re deciding what to do for your social media accounts, you need to set some goals. Like with any business decision, you wouldn’t start something and just hope for the best.
Your goals need to be realistic and have real metrics to quantify them. Consider also putting a time limit to reach those goals.
It’s not enough to say that you want to get more followers. Instead, you should say “We want to gain 300 more followers by the end of this quarter on Twitter.”
This tells you and anyone else working on social media exactly what needs to happen. At the start, you may not have an idea of what to expect, but that’s okay. Missing a mark or two will tell you how to better prepare for the next quarter.
Along with this, you should make sure to have more than one goal, but don’t make too many. Choose just 3 or 4 per social media account until you hire a marketer.
Find Some Useful Tools
Believe it or not, as a business, you aren’t alone in the social media game. There’s a strong learning curve to using it well, and many people are starting where you are.
Even if you have some social media experience, learning the business side can get tricky.
It can also get exhausting.
Most experts suggest that businesses should post on Facebook once a day, Twitter 3-5 times a day, and once or twice on Instagram each day. That doesn’t even include LinkedIn or other social media accounts you may use.
And if you don’t have a marketing team, social media might drive you away from what matters to you: your business! Never fear though. There are social media tools to help you cut down on your time. Here are a couple:
- Hootsuite – Hootsuite is a well-known scheduling tool for many social media managers. There’s a free trial with the program, but you’ll be able to schedule plenty of posts to make sure you like it first.
- Buffer – Buffer is an OG scheduling tool. Buffer also has a paywall, but you can use its free version for up to 10 posts at a time.
Using a scheduling tool will keep you from having to sit down multiple times a day to compose a post. Instead, you can set a certain amount of time each week for every post.
You could even make it part of a weekly brainstorming session with the rest of your team.
Start Advertising
If you feel like you’re not making any headway with your social media managing, consider placing some advertisements on social media. Even if you’re not in desperate need, it can still help to advertise.
You might be thinking you don’t have the money to advertise, but you do! Spending less than $20 on a social media site can expose you to hundreds, if not thousands, of people in your target audience.
Looking for More About Managing Your Social Media?
Do you feel like a social media expert now? Although you might be better prepared, chances are you’d still like to learn more.
Don’t forget to check out more posts on our blog to get started with learning more about managing your social media. And if you’re looking for help with digital marketing, don’t hesitate to get in contact today!